“People really love New Mexico and the Zia just represents the culture and the people so well.”
When brothers Ted and Nick Wolff launched their company Just Point It a few years ago they were hustling beanies, hats, T-shirts, and stickers out the back of a Toyota 4-Runner. KRQU reports the siblings have stepped up to hard goods after partnering with NeverSummer to press custom skis and snowboards under their new label Los Lobos Snowboards. If you have pride in New Mexico and want to rep it on the slopes, make sure to check out their website HERE.
images from JUST POINT IT FB