As a skateboarder who has lent his name to McDonalds, Club Med, Bagel Bites, Sony, Kohls, and countless other mega companies…Tony Hawks has found himself in the crosshairs of the gatekeepers trying to protect the “core” and militantly dismissing “sellouts” as corporate stooges.

Tony Hawks is no fool and is fully aware of how his business decisions reflect on his skate persona and his bank account.  He understands the gap between mainstream and a rebel niche and his wisdom could go a long way for up and coming athletes in the action sports arena.

This is Tony Hawk on “Selling Out”:

Video From theberrics.com