Matt Sterbenz arrived on the ski scene when the sport was in dire need of a sea change. Hobbled by a lack of company cooperation with its athletes, freestyle skiing was hitting the skids right when it was supposed to take off.
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So in order to catch the trend, Sterbenz ditched his race loving sponsor, Fischer Skis, and went ahead to start his own ski company that would represent the next generation of skiers.
“[Founding 4FRNT] was done purely out of passion… I guess a little piss and vinegar towards my ski sponsor at the time who wanted to revert back to ski racing” – Matt Sterbenz
From sponsoring Olympians to freeriding with McConkey @Squaw, the founder of 4FRNT Skis is an industry vet who was just acquired by Jason Levinthal’s J Skis. In this episode, Mike finds out what’s next for the innovative ski maker.
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