Cover Image: Kenjiro Matsuo

Matt Sterbenz arrived on the ski scene when the sport was in dire need of a sea change. Hobbled by a lack of company cooperation with its athletes, freestyle skiing was hitting the skids right when it was supposed to take off.

Related: John ‘Jah’ Spriggs Is On The Road To Recovery [The Powell Movement]

So in order to catch the trend, Sterbenz ditched his race loving sponsor, Fischer Skis, and went ahead to start his own ski company that would represent the next generation of skiers.

“[Founding 4FRNT] was done purely out of passion… I guess a little piss and vinegar towards my ski sponsor at the time who wanted to revert back to ski racing” – Matt Sterbenz

From sponsoring Olympians to freeriding with McConkey @Squaw, the founder of 4FRNT Skis is an industry vet who was just acquired by Jason Levinthal’s J Skis. In this episode, Mike finds out what’s next for the innovative ski maker.

Subscribe here: The Powell Movement