So this is obviously a clever publicity stunt and it worked out well for the outwear company 37.5 with over 100K youtube views in under a week. If you could stock a mid-climb pop up shop with one speciality item just for you what would it be?
Employee of the month:
Dave Bywater, 11-year climbing ranger in Grand Teton National Park and VP of Commercial & Military Sales at 37.5® Technology, manned the shop from sunrise to sunset.
 
images from thirtysevenfive.com