A mother bear and her cub in Katmai National Park | Photo: Brocken Inaglory

How many times are park officials going to have to tell the public, “Don’t feed the wildlife!”

Related: Selfies Were Responsible For More Deaths Than Shark Attacks in 2015

Apparently they’re going to ask at least one more time after a Parks Canada employee caught an individual feeding a bear in the midst of a “no stopping zone” in the southern portion of Kootenay National Park. The area was originally designated as no stopping zone in 2014 after a few grizzlies caused a massive traffic stop– all thanks to a few clueless tourists abandoning their cars to take photographs of the wildlife.

Which begs the question– When will Jerry learn?

Tania Peters, a communications officer with Parks Canada told CBC.com that while she’s disappointed in the individual’s actions, they should use the instance as yet another reason to step up educational efforts within and around the park.

Find the entire CBC.com article here: Fries with that? Motorist charged after feeding bear in Kootenay no-stopping zone

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