For a brand synonymous with so many of the sports I love, I knew surprisingly little about the story behind the little energy drink that could. Sit back and watch a brief history of the company that took the beverage and action sports world by storm and never looked back.
Francis Xavier is a seasoned writer for Unofficial Networks, bringing a lifetime of outdoor experience to his work. Having lived in a ski resort town for years he has a deep connection to mountain culture.... More by Francis Xavier