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“It’s really tough to get inside the mind of a musk ox.” -Biologist Joel Bergen
This might look like an elaborate joke but the video was published on scientificamerican.com with the explanation that with climate change the range of polar bears is increasingly overlapping with the range of the musk ox and the costume aids in investigating how the two species might react.
This may be under the guise of scientific inquiry but I think we all know the real motivation:
