Yellowstone National Park updated its bison danger warning flyer replacing its cartoon tourist complete with baseball cap and camera with one of the most recognizable people in the world….Helvetica Man. You may recognize Helvetica Man from his innumerable appearances on men’s bathroom doors or slipping on a wet spot in grocery store. Shout out to
Lets hope Helvetica Man gets through to Yellowstone visitors and we stop having to write stories about them getting tangled up with the wildlife.
This is the old sign
The New sign featuring Helvetica Man
Some more of Helvetica Man’s most notable work. He is like the Derrick Zoolander of informational signs: