As much as we love ski resorts, we understand some places are best left wild……

“In this preview to the upcoming feature film, we travel deep into the Purcell Mountains of British Columbia where the land is wild and backcountry skiing is a way of life. For the Ktunaxa Nation, it is an area known as Qat’muk, the sacred home of the grizzly bear spirit. Conservation group Wildsight echoes its importance as part of a critical wildlife corridor, one of only two remaining areas in North America where grizzly bears can freely roam between Canada and the United States. For decades, First Nations, conservationists and backcountry skiers have fought the proposed Jumbo Glacier Resort.”

What more will it take to keep Jumbo wild for good? Learn more at patagonia.com/jumbowild