Patagonia Inc. Now Selling Beer

Patagonia Inc. Now Selling Beer

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Patagonia Inc. Now Selling Beer

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Patagonia Beer

New Belgium Brewing and Patagonia Inc. have collaborated to make a organic lager called California Route. The beer will be a limited-release Sold in 12-ounce cans at stores in Seattle, Portland, Chicago, Boulder, Denver, Boston, NYC, Santa Monica, San Francisco, Palo Alto, Cardiff and Ventura, Calif., where Patagonia is based. Here is more about the new brew from patagonia.com.

Teaming up with New Belgium Brewing to Celebrate Patagonia’s 40th Anniversary

2013 marks 40 years in business for our Ventura, California-based outdoor clothing company. To celebrate, the good folks at New Belgium Brewing crafted a special lager beer made in the “California Common” tradition – tawny in color, medium bodied, with a malty character and earthy hops. Staying true to Patagonia’s longstanding commitment to organic cotton, the beer is brewed with certified organic ingredients.

Fun fact: a recent study found that lager yeast originated in the Patagonia region of southern Argentina, in beech forests where the year-round climate is quite cool. Dubbed Saccharomyces eubayanus, it’s perfectly acclimated to the cool temps in which brewmasters ferment their lagers. And while lager beer is said to have originated in Bavarian cellars, native Patagonians made their own fermented beverage with the same yeast back in the day.

The name of our beer pays homage to the California Route on Patagonia’s Mount Fitz Roy. First climbed in 1968 by Yvon Chouinard, Doug Tompkins, Dick Dorworth, Lito Tejada-Flores and Chris Jones, the California Route is considered a Patagonia classic, with good rock and fun free climbing in a wildly beautiful setting.

 You can read more about the beer here patagonia.com/beer

 

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