Purgatory ski resort in Durango, CO just raised Senior Season Pass prices from $170 to $400. Why? Why are you ripping off poor little old people? Well, there might be some reasoning behind it... Time Magazine even just wrote an article titled: “Why Seniors Don’t Deserve the Senior Discount”. There is a growing trend of seniors discounts to going way down, the age for qualification going up, or discounts just going away all together. Purgatory ski resort sent a letter to their “Mature” customers explaining their season pass increase to “Old People." “OLD PEOPLE” Don’t Deserve Discounts at Ski Resorts! | Purgatory Ski Resort, CO Raises “Senior Pass” from $170 to $400 | Unofficial Networks

"OLD PEOPLE” Don’t Deserve Discounts at Ski Resorts! | Purgatory Ski Resort, CO Raises “Senior Pass” from $170 to $400

"OLD PEOPLE” Don’t Deserve Discounts at Ski Resorts! | Purgatory Ski Resort, CO Raises “Senior Pass” from $170 to $400

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"OLD PEOPLE” Don’t Deserve Discounts at Ski Resorts! | Purgatory Ski Resort, CO Raises “Senior Pass” from $170 to $400

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This dude is OLD

Purgatory ski resort in Durango, CO just raised Senior Season Pass prices from $170 to $400.  Why?  Why are you ripping off poor little old people?  Well, there might be some reasoning behind it…  Time Magazine even just wrote an article titled:  “Why Seniors Don’t Deserve the Senior Discount”.

There is a growing trend of seniors discounts to going way down, the age for qualification going up, or discounts just going away all together.  

Purgatory ski resort sent a letter to their “Mature” customers explaining their season pass increase to “Old People.”

Interpretation of Durango’s Letter to “Old People”:

“Could you get the true meaning of the letter Purgatory at Durango Mountain Resort sent to its mature customers? It starts with a personalized salutary “Dear Valued Passholder.” This was spot on because I have skied at Purgatory for 24 consecutive seasons. Then, it explains the designations of “Silver” and “Golden” and that the resort is doing away with those terms and using the generic term “senior.” I had finally achieved my lifetime skiing goal of getting to “Golden” (much like the former Illinois governor thought he would be with Obama’s Senate seat) and DMR decides to “align ourselves more consistently with the ski industry.” So instead of $169 next year, I will pay $399 to ensure I keep my honored status as a “Valued Passholder.” – Durango Herald

The True Meaning of the Letter to “Mature” Customers:

You guys have been getting a smoking deal for years, but the party’s over. Resorts finally got the courage to insist older customers pay their fare share. You are still getting a discount. It’s just not the ridiculously out-of-whack discount you are accustomed to.” – Durango Herald

Reasons Purgatory is Raising “Senior” Pass Prices:

On average, retirement-age skiers use their pass more than 20 times a season, according to Purgatory’s ticket-scanning data. That’s equal or comparable to every other type of pass.” – Durango Herald

The median net worth of households headed by people 65 and older was 42 percent higher than the same-aged households in 1984 … but households headed by those younger than 35 had 68 percent less wealth in 2009 than the same aged households 25 years earlier.” – Pew Research figures from 2009

“On average, citizens who earn the most money and have the most net wealth are 50 and over. So why is it this group that’s entitled to discounts at the movies, supermarkets, hotels, and nearly everywhere else you turn, while the young and poor pay full price?” – Time Magazine article: “Why Seniors Don’t Deserve the Senior Discount”

Durango Herald Full article here:  “Seniors make sitzmark with season ski-pass fuss”

Time Magazine full article here:  “Why Seniors Don’t Deserve the Senior Discount”

How you feel about this topic likely depends on how old you are.  But, it’s still a worthy topic of discussion.  What do you guys think is right here?  Should we give these Ancient Humans discounts, or are this the one group of humans that should pay full price?

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