Let’s say Nike gives you a good chunk of cash to literally “make it count.” What do you do? 

a.) Go to Vegas and put it all on red 5.

b.) Make a video with Tiger Wood that shows everyone else how much better he is.

c.) Circle the globe in 10 days and film it.

I would choose answer ‘a’ but this guy went with ‘c’

He makes it sound like he took Nike’s money and irresponsibly blew it all on a hectic trip, but in fact that is why the video exists. What does it mean to #makeitcount? I’d say doing exactly what this guy did is Making it count to the max.

And I share this video with you fine Unofficial readers to remind everyone that….

I though something really inspirational would come to me as I wrote that, but no dice. Just MAKE LIFE COUNT, whatever that means to you.