The countdown to ski season is underway in the Midwest, and Snowvana is getting ready to celebrate with a weekend packed with gear deals, resort giveaways, ski films, and winter entertainment. The second annual Snowvana Wisconsin festival will run November 13-15 at the MOSH Performance Center in Franklin, bringing together skiers, snowboarders, retailers, and ski areas from throughout the region.
Wisconsin will serve as the fourth and final destination on Snowvana’s 2026 coast-to-coast tour. The organizers are coming off successful events in Portland, Seattle, and New England. Presented by Toyota, this year’s Wisconsin event promises an expanded shopping experience alongside several new attractions. Adult admission starts at just $5, but you can grab one for free with the promo code getstoked26. Children 12 and younger can attend for free.
A Major Weekend for Ski Gear Shopping
For anyone still looking to upgrade their equipment, Snowvana’s gear sale is absolutely the weekend’s biggest draws. Thousands of new and gently used skis, snowboards, boots, jackets, and accessories will be available, with select items discounted by as much as 70%.
The event will feature regional retailers Skier’s Outlet and Fitzharris Ski, Bike, and Outdoor, along with the return of the Cream of the Swap Demo Center. The latter features premium manufacturer demo skis from the 2025/26 and 2026/27 seasons at heavily discounted prices.
A public consignment swap will allow attendees to sell their own quality equipment with proceeds benefiting the Central Ski Patrol. Sellers who consign eligible equipment will receive a complimentary admission ticket.
Free Lift Tickets and Plenty of Winter Entertainment
Beyond the shopping, Snowvana is bringing together more than 25 ski resorts, giving attendees a chance to discover destinations and take advantage of special lift-ticket and lodging offers. Wisconsin favorites including Wilmot, Lutsen Mountains, Granite Peak, Snowriver, and Little Switzerland will be represented.
All those attending will also receive three complimentary lift tickets, valid at Crystal Ridge, Mt. La Crosse, and Mt. Zion.
The entertainment schedule is designed to make this more than just a shopping weekend. Snowvana is partnering with the iF3 International Freesports Film Festival to screen a selection of ski and snowboard films throughout the event. Live music, giveaways, contests, and interactive attractions will also be part of the festivities.
New additions for Wisconsin include a sumo wrestling arena and an expanded ski and outerwear section. Visitors can also participate in the Atomic Frozen T-Shirt Contest and a Ski Boot Relay.
Snowvana Wisconsin Dates, Hours & Tickets
Snowvana Wisconsin will take place at the MOSH Performance Center in Franklin, near Crystal Ridge Ski Area, over the November 13-15 weekend.
Friday’s schedule includes an Early Access shopping window from noon to 1 p.m., followed by general admission until 8 p.m. Saturday hours are 10 a.m. to 7 p.m., while Sunday’s event runs from 10 a.m. to 4 p.m.
Regular adult tickets cost $5 in advance or $10 at the door. You can grab a ticket for free online with the promo code getstoked26. A $25 ticket includes Friday Early Access and admission for all three days. Children 12 and younger get in free. The Last Chair Special provides free admission during the final two hours of each day, and Toyota owners can receive two complimentary admissions by bringing their vehicle keys.
More information and tickets are available at Snowvana’s Wisconsin website.