Amazing bit of marketing from New Zealand’s Cardrona Alpine Resort who sent a representative to Australia’s world famous Bondi Beach to ask surfers if they would exchange their surfboards for snowboards. Super fun way to spread the word about riding at New Zealand’s biggest ski resort and we appreciate the outreach program. Well done Cardrona!

Francis Xavier is a seasoned writer for Unofficial Networks, bringing a lifetime of outdoor experience to his work. Having lived in a ski resort town for years he has a deep connection to mountain culture.... More by Francis Xavier