As much of the ski industry races towards efficiency through modernization, sometimes going a bit slower can get underrated. Fixed-grip chairlifts are getting fazed out and we understand why but that doesn’t make us love them any less.
Nordic Valley is home to one of the oldest chairlifts in Utah. Its called Apollo and it rules. Here’s short film dedicated to Apollo. Nordic recently did a complete overhaul of Apollo and she will be ready to roll when they
open for operations this winter. Cheers to fixed grip chairlifts!
Film Description: “Apollo” is an homage to an aging fixed-grip chairlift in Utah, that since 1970, has carried skiers up the sleepy hometown hill of Nordic Valley. For the lucky, Apollo has been the conduit for powder runs under a patchwork of dreamlike lighting and a transportation to an ethereal state of weightless turns. An experience that can often feel like skiing on the moon.
