So this is obviously a clever publicity stunt and it worked out well for the outwear company 37.5 with over 100K youtube views in under a week. If you could stock a mid-climb pop up shop with one speciality item just for you what would it be?

Employee of the month:

Dave Bywater, 11-year climbing ranger in Grand Teton National Park and VP of Commercial & Military Sales at 37.5® Technology, manned the shop from sunrise to sunset.  

images from thirtysevenfive.com

Don't miss out!

Get the latest snow and mountain lifestyle news and entertainment delivered to your inbox.

This field is for validation purposes and should be left unchanged.
This field is hidden when viewing the form
Newsletters

Francis Xavier is a seasoned writer for Unofficial Networks, bringing a lifetime of outdoor experience to his work. Having lived in a ski resort town for years he has a deep connection to mountain culture....