Atomic’s new marketing campaign is spot on if racing is your passion. Started in the Austrian Alps in 1955, Atomic has a rich and storied past in competitive skiing. Â The sport has changed immensely over the years and with all the twists and turns, Atomic as kept their skis up to speed.

Francis Xavier is a seasoned writer for Unofficial Networks, bringing a lifetime of outdoor experience to his work. Having lived in a ski resort town for years he has a deep connection to mountain culture.... More by Francis Xavier