Broomfield, Colorado — In the latest major change for Vail Resorts, the company is bringing in outside help to improve its revenue model.
Late last week, Vail Resorts announced that Celeste Burgoyne has been appointed as the company’s Executive Vice President & Chief Revenue Officer. This follows years of leadership work at Lululemon. She’s set to begin the role at Vail Resorts on January 26, 2026.
“We are thrilled to welcome Celeste, a proven business leader with a long track record of driving growth and long-term guest loyalty at lululemon,” said Rob Katz, the Chairperson & Chief Executive Officer of Vail Resorts. “Celeste’s deep appreciation for the connection between brand, guest experience, and revenue will be critical as we continue to reimagine how we connect with our guests, reignite our resort brands, and accelerate growth in both lift revenue and our ancillary lines of business.”
Celeste started with Lululemon back in 2006. During her time there, she has helped grow the company’s North American business, and she’s responsible for more than $7.5 billion in revenue. Before that, she worked for Abercrombie & Fitch for a decade, helping the company during a period of notable growth.
At Vail Resorts, she will oversee marketing and revenue efforts, helping build on the customer’s physical and digital journey.
“It is an honour to join Vail Resorts, not just because of the respect I have for Rob, the management team, and this incredible business which has so much opportunity ahead, but also because of the passion that my family and I have for the experience it provides,” said Burgoyne. “I have spent countless days enjoying Whistler Blackcomb, in both the summer and winter, so I know firsthand what the Company’s mission of Experience of a Lifetime means to skiers, snowboarders, and all their guests. I look forward to being a part of the Vail Resorts team and this next phase of growth and transformation.”
One thing I found interesting from the press release is that she will continue working in Vancouver, rather than moving to Colorado. It shows how much the world has changed in its acceptance of remote work since the beginning of the COVID era.
Vail Resorts is looking for a better winter than the 2024-25 campaign, which saw the ski patrol strike at Park City and a few notable lift incidents. There have been some highlights this winter for Vail Resorts so far, such as Keystone being the first to open in North America and Stowe having a snowy start to its season. However, there have been many delayed openings so far, as natural snowfall has yet to accumulate significantly across much of Western North America.
Image Credits: Vail Resorts, Rylie Kay
