X Games and Monster Energy have announced a 3-year partnership that establishes Monster as the Official Energy Drink of the X Games and Founding Partner of X Games League (XGL).
“Everything we do at X Games starts with athletes. This partnership ensures that our athletes who define our culture have more opportunity, more security, and more spotlight. Monster Energy has stood beside these athletes for years, and now, as we launch the X Games League, they’re helping us build a platform that gives them year-round careers and global recognition.” – Cherie Cohen, Chief Revenue Officer at X Games.
The partnership with Monster Energy will help to boost prize purses, double down on athlete storytelling, and provide on-site global even activations to elevate the world’s best riders and skaters .
“For more than a decade, Monster Energy has backed the athletes who define X Games and push progression in action sports. This new partnership builds on that legacy, giving athletes bigger stages, stronger support, and the recognition they deserve. The X Games League is the future of action sports, and athletes are the ones leading it.” – Dan McHugh, Global CMO of Monster Energy.
Monster Energy’s Nyjah Huston and Ryan Williams are both founding athletes of the XGL, launching in 2026 with a multi-stop summer season set to expand with the XGL winter season in 2027.
“Monster Energy has supported me and so many skaters for years, not just at X Games but throughout our careers. They’ve always been about putting athletes first, and the X Games League is going to take that even further. It’s sick to see a format that gives us more opportunities to compete, tell our stories, and connect with fans all season long.” – XGL Founder athlete and legendary Monster Energy skateboarder Nyjah Huston.
The XGL allows season athletes to compete both individually and as part of teams, creating never-before-seen story lines and narratives for deeper fan connections. Monster Energy will be integrated across the summer and winter athlete drafts, digital storytelling, and season-long broadcast programming to highlight the athletes.
