If you’re looking for a fascinating, 10 minute-long video to watch while enjoying your lunch break, check out this short documentary covering the founding and history of 4FRNT Skis. Matt Sterbenz founded the brand back in 2002, hoping to create a skier-driven design while working toward his own dreams of skiing.
“From starting a ski brand in his garage in Lake Tahoe to Olympic Podiums, it’s been a wild ride for Matt Sterbenz. In this documentary, he chronicles his humble beginnings of the brand to his return in 2025. One thing remains unchanged – 4FRNT has been, and still is by skiers, for skiers.“
Sterbenz left 4FRNT in 2017 hoping to pursue a life in biotech, but it was recently announced that he’d be returning to the company with a goal of bringing modern tweaks to his namesake ski, the MSP. You can read more about his return here.
