Burlington, Vermont — If you’re a skier who frequently changes up your equipment, a membership with one of the newest ski brands could be worth looking at.
Today, Renoun Skis announced the launch of its membership program: RenounPro. For a $395 buy-in cost, along with $30 per month fee, users will get a pair of skis and a lot of benefits. Members have the option to receive new skis once every two years, and a $150 cost to swap skis.
What’s also notable is the discounts that come with the membership. Members will receive 30% off products from Eleven Experiences, CARV, Ship Skis, select bindings, TREW Gear, and ATK. Members are also able to use the RenounPRO app, which enables users to be a part of local meetups, athlete ski days, and digital events. Other benefits include access to member-only ski graphics and group ski trips.
“We’re reimagining the entire relationships between skiers and their gear,” said Cyrus Schenck, the founder of Renoun Skis and aeronautical engineer behind the company’s VibeStop technology. “RenounPro solves the fundamental problems skiers face: choosing the right skis. The RenounPro membership unlocks the industry-first ability to swap skis anytime, so you’re always on the right equipment. Connecting and meeting new ski friends through our app just happens to be what everyone is raving about.”
The U.S. version of the product will launch this ski season. Expansion into Europe, Japan, and South America is being considered in the future.
“Renoun has remained ahead of the curve, and this first-ever ski membership program shows our business isn’t just about selling skis – it’s about building customer connections and creating flexibility, value and the best ski memories,” said Rob Golden, who became Renoun’s CEO in 2024 after over 25 years in executive roles at Accenture, PWC, and IBM. “We can tell you where our customers ski, how often, and what model they’re on – something impossible for legacy ski brands. RenounPro represents the natural evolution of our direct-to-consumer success.”
Based in Burlington, Vermont, and produced in Quebec, Renoun Skis was launched in 2014 as North America’s first direct-to-consumer ski brand. The VibeStop™ skis adapt to the conditions on the slopes, providing users with easy adaptability. It’s also a climate-conscious brand, with it being the first in the ski industry to offset its carbon emissions fully.
Image Credits: Renoun Skis
