The National Ski Areas Association (NSAA) named the winners of its annual awards at its National Convention and Tradeshow in Marco Island, Florida, on Tuesday, May 12. The annual awards focus on sustainability, safety marketing, and beginner conversion, and were presented to the ski area members with the most innovative and successful programs in those categories. The awards and award winners are as follows.
Conversion Cup
“Awarded to the ski area that demonstrates through quantitative results that they are turning beginner skiers and riders into repeat customers, and ultimately lifelong enthusiasts of the sport.” – NSAA
Golden Eagle Awards for Sustainability
- Overall Environmental Excellence: The Summit at Snoqualmie, WA
- Community & Partnerships: Mount Southington, CT
- Climate Change Impact: Sun Valley Resort, ID
- Hero of Sustainability: Hunter Wright, Eldora Mountain Resort, CO
- Innovation in Sustainability: Copper Mountain Resort & Vail Resorts, CO
Marketing Awards
- Best Overall Campaign (over 500k visits): SkiBig3, Canada
- Best Overall Campaign (under 500k visits): Jay Peak Resort, VT
- Best Social Media Campaign: Hatley Pointe Mountain Resort, NC
- Best Use of Video: Deer Valley Resort, UT
- Mountains Are For Everyone: Mt. Bachelor, OR
Safety Awards
- Best Overall Safety Program (over 500k visits): Jackson Hole Mountain Resort, WY
- Best Overall Safety Program (under 500k visits): Stratton, VT
- Best Collision Prevention Program: Killington/Pico Resort, VT
- Best Your Responsibility Code Program: Loon Mountain Resort, NH
- Best Guest Safety Program: BigRock Mountain, ME
- Best Employee Safety Program: Heavenly Mountain Resort, CA
- Safety Champion: Kari Brandt, Diamond Peak Ski Resort, NV
