Congratulations to the founders of YES Snowboards, NOW Bindings and Lobster Snowboards who took to the streets of Reno, Nevada to celebrate their recent merger. Here’s the statement from YES:
YES it’s happening!! Super exciting times ahead as Lobster, NOW and YES have joined forces under one brand with a mission to empower freestyle snowboard enthusiasts in this universe to reach new levels of fun and creativity.
YES, we want to ignite that stoke-fire within and inspire you to have as much fun as humanly possible while riding sideways. Snowboarding should be fun and that’s at the core of everything we do.
YES you can join us on our new journey by sending it each and every day. Dream big, cream big and never forget that take offs are always mandatory and landings are most definitely optional.
YES, LET’S GO SNOWBOARDING!!!”
ROMAIN DO MARCHI:
“For me snowboarding is a constantly evolving lifestyle that we are part of. Teaming up with the Helgason brothers is a natural progression of what we are going through. We share the same values and embrace snowboarding in the same way . We eat, sleep, and breathing snowboarding. Our passion for this lifestyle and sport will push us to create the new generation of products for Yes. I am so proud of who we have become individually as people and as snowboarders and I’m excited to show how like-minded people can revolutionize a snowboard product.”
HALLDOR HELGASON:
“Snowboarding has been my favorite thing to do since I was 9 years old, It has definitely had its ups and downs but when it comes down to it, as cheezZzy as it sounds, just cruising with friends and having a good time is what it’s all about. I’m so hyped on this new chapter with YES, it’s an absolute honor to be involved in this with the rest of the founders, making next level boards, bindings, events and projects together.”
EIKI HELGASON:
“Snowboarding to me has always just been about hanging with good friends and like-minded people making something happen out of nothing! Still today my favorite part of the season is riding behind the local ice rink I really look forward working with everyone on The YES Brand and see what our brains will create together.”
DCP:
“Snowboarding to me is an expression of Freedom, it’s a form of creativity, it’s a way for me to learn about myself and create a relationship within and with the spirit of the mountains. Snowboarding is an expansion of friendship and kinship; it connects me with the people I love. Snowboarding brings me Joy, snowboarding challenges me, snowboarding calms me and excites me all at once. I love snowboarding to my core as it’s my roots and allows me to grow. I’m beyond grateful to be in a position to share snowboarding and help a community to discover its essence through YES.”
Here’s a preview of first snowboard by the newly minted company called The Airmaster (499.95):
The Airmaster is a dynamic all-mountain freestyle snowboard featuring a YES specific Y3D base profile on a directional twin shape. Designed for powerful riders who do it all. Airmaster carbon layup. This Carbon Layup configuration delivers the side flex of your bindings to the woodcore in a more direct way. Adding more feeling in transitions and when pressing.