Swiss watch maker Hublot has announced the addition of American contemporary artist Daniel Arsham as a new ambassador. To celebrate the partnership, Arsham has unveiled a 20-meter (65.5 foot) sundial built on the Zermatt ski resort in Switzerland.
The temporary sculpture, which blends in with the natural snowy landscape, is fully functional and features several of Arsham’s usual cues. The only way to fully view the sculpture is on Zermatt’s chairlifts, so art lovers should start planning their ski trip now!
“It is of course a special moment joining the Hublot Family and I’m super curious to execute the Hublot x Daniel Arsham sundial project in Zermatt. Physically, the temporary installation will capture something of how fleeting time can feel, but it will also be lasting, creating a memory that transcends the passing of the seconds, minutes, hours and days in all those who make the journey up the mountain to see it.” – Daniel Arsham
You can learn more about the project, and watch a short video about it, on Hubolt’s website.
Image Credit: Hubolt via Facebook