25 year old snowboarder, poet and “marketing genius” Fridtjof Sæther Tischendorf aka Fridge is known throughout the industry for his incredible air awareness, creativity, and his signature accessory of wearing a bookbag at all times including competition. The enigmatic athlete just dropped a real head scratcher of a video promo for his new pro model snowboard by Lobster and it’s awesome. Dude is a character through and through. If you want to start Breathing Business and pick up a Fridge snowboard GO HERE:
Here’s a wild clip from X Games a few years back…note the ever present backpack:
