“Since 1997, Prada Linea Rossa has been inspired by and designed for champions, like Olympic medalist Gus Kenworthy and X Games medalist Julia Marino.”
I had no idea the Italian luxury fashion house Prada has been making ski gear since 1997. Head to toe Prada be a bit out of the price range for your run of the mill ski bum (jacket alone goes for $5,400) but it’s not actually that obnoxious beyond the price and they have a couple of certified rippers representing the brand with Gus Kenworthy and Julia Marino as sponsored athletes. I wonder if Louboutin makes red bottomed ski boots?
“To front the Linea Rossa Fall/Winter 2021 ski campaign, Prada turns to those who reflect this ongoing heritage of excellence – pioneers and champions, free-thinkers who push themselves beyond. For the second time Gus Kenworthy features in a Prada Linea Rossa campaign joined by another leading global figure in winter sports – the American snowboarder Julia Marino. Captured in still images and a filmic short directed by Matt Pain, Kenworthy and Marino engage in a fierce battle across the slopes, a race between skier and snowboarder on their shared winter terrain. Their competition, however, harks back to the original root of that word – competere, ‘to strive for.’ Not a rivalry, but a sparring match, an urging of one another to push further and achieve. The ethos of champions, the attainment of excellence synonymous with Linea Rossa – a line to cross, to conqueror.”