I’ve been wrong before, but I feel like if Fat Tire would have dropped this video earlier in the season they might of had a legitimate internet challenge craze on their hands.
Imagine how many ‘unique’ ways people could pass their buddies a beer with a snazzy EDM/pop song playing in the background on their favorite short video social media app.
Excuse me while I file this away for next season and ask all of you to submit skiing/snowboarding ‘pass me a beer’ challenge videos… Shhhhhh….