Next level mountain bike commercial from Specialized featuring a previously unknown cousin of the Transformers, Kenevo Prime, and some kinda mutant trail monster called RockRoot. A Hollywood blockbuster style tectonic battle ensues and somehow at the end I want to buy an e-bike. This is advertising done right! BUY HERE

Francis Xavier is a seasoned writer for Unofficial Networks, bringing a lifetime of outdoor experience to his work. Having lived in a ski resort town for years he has a deep connection to mountain culture.... More by Francis Xavier