Official press release here:
ALTERRA MOUNTAIN COMPANY AND COCA-COLA ANNOUNCE NEW MULTI-YEAR PARTNERSHIP AGREEMENT
Denver, CO, February 3, 2020 – Today Alterra Mountain Company and The Coca-Cola Company announce a new multi-year partnership agreement designed to enhance the on-site guest experience. The centralized partnership will expand to new destinations within Alterra Mountain Company’s portfolio as well as build upon long-standing relationships between Alterra Mountain Company’s distinctive destinations in North America and The Coca-Cola Company.
This long-standing partnership will continue to provide activations across all destinations, creating lasting memories for guests. New and innovative food and beverage locations will open with Coca-Cola’s support at Mammoth Mountain, Squaw Valley Alpine Meadows and Crystal Mountain. Coca-Cola will continue to help deliver family activities that guests enjoy at several destinations, including fun experiences at tube parks at Stratton, Snowshoe and Winter Park.
“We are thrilled to extend and grow our partnership with Coca-Cola” said Ryan Blanchard, Director of Brand Partnerships, Alterra Mountain Company. “Coca-Cola is the worldwide leader and we are proud to serve its beverages at our destinations and expand the guest experience through its brand.”
“We share the excitement about our growing partnership with Alterra Mountain Company,” said Amy Gavin, Sr. National Sales Executive, The Coca-Cola Company. “Our purpose is to refresh the world and make a difference and we look forward to continuing to do that by incorporating our beverages in memorable moments across various destinations within Alterra Mountain Company’s family of mountain destinations.”