In all my years I’ve never been thirstier for an ice cold Michelob Light. Enjoy this 1996 commercial promoting their “Skiers 12 Pack” and remember a simpler time in the world of advertising. You can still find cans from the 1996 promo on eBay…happy hunting:

Found one of these old school cans on Ebay for $3.00:

FYI, not the first time Michelob Light has used skiing in its ads:

 

Don't miss out!

Get the latest snow and mountain lifestyle news and entertainment delivered to your inbox.

This field is hidden when viewing the form
Newsletters
This field is for validation purposes and should be left unchanged.

Francis Xavier is a seasoned writer for Unofficial Networks, bringing a lifetime of outdoor experience to his work. Having lived in a ski resort town for years he has a deep connection to mountain culture....