“Once hanging on the fringes of unusual pastimes, climbing has undergone a generational transformation — turning the sport into a cultural phenomenon.”

Interesting video preview of a book about the cultural proliferation of climbing and why the sport is gaining universal appeal. Using breathtaking imagery and in-depth stories, this book will give you a complete look at the world of this outdoor pursuit — both as a sport and a lifestyle — by highlighting the people, places, history, and culture that make climbing so unique. BUY HERE.