CBD’s. You’ve heard of them. You’ve probably tried them. Maybe you’re even using them in some form on a regular basis right now. Yes, CBD’s are everywhere. They are the new big thing in wellness and many outdoor brands are taking advantage of the craze.
Aprch Wellness Beverages Introduces Pro Snowboarder as Their First Ambassador
One such company is Aprch Wellness Beverages. New to the CBD scene, Aprch blends pure sparkling water with good for you elements including CBD, amino acids and vitamins to nourish the mind, body and soul. But Aprch is more than just a glorified seltzer company. Inspired by adventure, integrity, health and the environment, they are cementing their foothold in the outdoor industry and just introduced their first ambassador, Pro snowboarder and born-and-raised rancher, Mark Carter.
“Our ambassador program brings like-minded individuals who can benefit from our products and help raise Aprch’s awareness by sharing personal anecdotes with their networks,” said Brett Wiley, Chief Marketing Officer at Aprch. “The ambassador program will help bring our mission of a life well-lived to the forefront of our brand messaging.”
Take a Deep Dive Into the Ambassadors’ Live With The Human Element Video Series
Aprch is introducing their new ambassadors through a video series called The Human Element. Designed to celebrate the shared human experience the videos take a deep dive into how their ambassadors stay true to their roots and build community in a way that aligns with Aprch’s core values.
The first video focuses on Mark’s off-season life, visualizing how this rancher/athlete unwinds. By slowing down and connecting with what’s important like nutrition, well-being, family, and environment he uses this time to recharge and be ready for the next snowboarding season. Stepping back and connecting to what is really important is a vital component to Carter’s success.
How Pro Snowboarder Mark Carter’s Life Aligns With Aprch’s Philosophy
“I’ve had an interesting life, and through all the experiences, I’ve learned we need to seek and promote good things, especially today,” said Carter. “I strive to be a positive example for kids everyday, and although it can sometimes feel impossible, we all need to slow down and connect with where we are, who we are with, and most importantly who we are as individuals. Aprch is a key element in my daily quest to reconnect in a calming, holistic way regardless of life’s challenges. Prioritizing wellness is part of Aprch’s mission, and my life.”
Carter’s life philosophy of staying true to his roots and building community along the way aligns naturally with Aprch’s, and the video allows us a glimpse into the understated life of a professional athlete and entrepreneur. The Aprch Human Element video with Mark Carter is live on Aprch’s website, as well as Facebook, and Vimeo.
Aprch CBD Water Available Nationwide and Online
Aprch CBD water retails for $3.49/can, $12.99/four pack and is currently available in three classic flavors – Lemon + Lime, Mint + Cucumber, Watermelon in package across Oregon, in over 500 retailers and nationwide online at https://drinkaprch.com/.
Rich Stoner is the founder of the après-ski lifestyle clothing and media brand, All About Après.
No stranger to the ski and après-ski scene, his passion is on the slopes and enjoying good food and drinks with good people. You can find him perfecting his craft carving turns in the Green Mountains of Vermont or smoking BBQ and drinking beers is his own backyard. @allaboutapres