Well played by Black Diamond on this cheeky ad for a climbing chalk enhancer that is activated once combined with regular old chalk. Make sure to watch till the end. Who knew the concentrated form of hyper-absorbent Upsalite could be so sexy. Hubba Hubba:

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Francis Xavier is a seasoned writer for Unofficial Networks, bringing a lifetime of outdoor experience to his work. Having lived in a ski resort town for years he has a deep connection to mountain culture....