Cover Image By Robert Thomson (via Flickr)

The Coloradosun.com is reporting that Backcountry.com is taking steps to correct the harm they have done to not only their own brand but several small businesses as a result of bringing lawsuits against just about anyone who uses the term Backcountry. This rollback includes the firing of attorneys with IPLA, the country’s largest trademark-only law firm, as well as partnering with Marquette Backcountry Ski, a company they had targeted with a lawsuite.

Why Backcountrycom has not done is to immediately drop the 50-plus petitions filed in the U.S. Patent and Trademark Office.

“I think we definitely did not do it the right way, and we have caused harm in the community, clearly, and we need to go make that right,” Backcountry.com CEO Jonathan Nielsen told the Coloradosun.com. “We are going to do a lot of listening and do a lot of apologizing and figuring out how we move forward. We are absolutely taking a completely fresh look at how we do things, and we are changing it in a big way.”

Read the Full Article Here – Coloradosun.com