$14.95 x 500,000 = $7,475,000…. hell yeah to a trio Whistler locals who had a crazy idea for a ski product and it caught fire. Gogglesoc is fully aware their product might seem a bit goofy (their about page starts with the question “but… why?”) but obviously there’s something to it.  SBG Online reports lens protection product has sold half a million units since its inception in 2016:

“Our priorities remain the same as they did when we started out: to provide a simple product that merges function with self-expression at an approachable price point that keeps the planet in mind. We are more committed than ever to solidify the gogglesoc as a must-have ski accessory and household name in the ski industry.We’re celebrating these milestones and looking forward to a future filled with more growth, connection, adventure and giving back.”-Gogglesoc Co-Founder Josh Gray

If you have an idea for a ski invention and you’ve been sitting on your hands for years hopefully this will give you the inspiration to see it through. Good luck!

P.S. they did a colab with the Shane McConkey Foundation and it rules:

NEW SOCS! Check out our collab with the Shane McConkey Foundation – the foundation was created by Sherry McConkey to honour those who inspire positive change in the world and the lives of others. These new custom designs capture the spirit of Shane and his zest for life. Limited edition and available only online, 100% of the profits of the sales of these gogglesocs go to the SMF.

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