Denver Real Estate Team's "Fresh Prince" Remix About Gentrification Sparks Controversy

Denver Real Estate Team's "Fresh Prince" Remix About Gentrification Sparks Controversy

Real Estate

Denver Real Estate Team's "Fresh Prince" Remix About Gentrification Sparks Controversy

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Yeah turns out it’s not a good idea to do a touchdown dance about making tons of money gentrifying Denver.  The video by Kentwood Real Estate’s Team Denver Homes (which has since been removed from all platforms) pretty much got shredded in the comments section as being culturally tone-deaf in a city struggling with gentrification including zingers like “real estate colonialists in neon ski attire.”

9News reports Gretchen Rosenberg, President & CEO of Kentwood Real Estate issued the following statement Wednesday night:

“At the time the video was made and posted, Kentwood management was not involved and had no knowledge of it. As a brokerage, we have a 38-year record of being an inclusive, equitable, professional, and empathetic culture. We respect the rights of all people and employees, we advocate for, sell and lease properties in every corner of the Metropolitan area, and we’re always mindful of our responsibility as an equal opportunity employer. At no time would we ever condone or tolerate any behavior that could be viewed as being insensitive, inappropriate or with malice.”

Thursday, Zucker and Michele Ciardullo with Team Denver Homes followed up with this statement:

“Our video was intended to be whimsical and fun incorporating an iconic childhood show- we truly meant no harm to anyone and we sincerely apologize for those who were offended by it. We respect that some individuals interpreted the video in a way that was not intended and we are genuinely sorry for that. We have removed the video from all platforms and we will be more mindful of the marketing we create in the future.”

Much of Colorado is in a bit of a housing crunch whether it be in the mountains where we like to stay or back in town. Making light of the rising cost of living might not be the best way to promote your business in the future:

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