Thanks to Bloomberg for heading out to Telluride to profile Wagner Custom Skis’ operations for their webseries MADE.  There’s a lot to learn about the custom manufacturing of our favorite toys in this video, so set aside 9 minutes and illuminate yourself:

“The right equipment can make all the difference—and that’s the core of what we do at Wagner Custom. We make skiing more enjoyable by designing skis that are matched to your exact needs; we call it your Skier DNA. It allows us to choose the perfect profiles, materials and construction to create your one-of-a-kind ski that improves balance, control and efficiency to make skiing much more comfortable and ultimately, more fun. You’ll notice the difference immediately—greater control, longer days, and endless smiles. Let’s just say your best days of skiing are ahead of you.”

Explore custom skis by Wagner HEre

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