Simple enough explanation of outdoor brand. Arc’teryx identified a gap in the market for products that would withstand the super challenging conditions of Canada’s western coastal range and then worked tirelessly to fill that gap:

“Arc’teryx began here because outdoor product that previously existed did not stand up to our Coast Mountains. This environment is harsher, more humid and nastier than almost anywhere else. Testing our ideas locally leads us to continually strive to make better products.”

There’s no getting around how pricey Arc’teryx is (≃$700 for a ski jacket) but they damn sure make high performance gear that won’t leave you belly aching mid-trip because of functionality: