The trendiest of trendy active wear is trying to break into the men’s snowboarding category in a partnership with TransWorld Snowboarding Magazine.
Not hating at all. Lululemon actually backs up the hype with high quality and undeniably comfortable clothes. Anyway the campaign has been a success so far with their first collaboration having over 50K views:
Upon further investigation, Lululemon actually has a snowboard team. Learn something new everyday: 
images from illicitsnowboarding.com