Sunday River Ski Resort in Maine is giving 13 year old Ryan McKenna a free season passes as a thank you for all the free publicity. McKenna was the kid Justin Timberlake came up to during his half-time performance, and lucky for Sunday River he was wearing one of their branded sweatshirts. A free season pass isn’t a bad deal for 103.4 million impressions.
“We’d love to touch base with him and find out if and how often he’s at Sunday River. We would definitely give him a season pass.”