I think more companies should get on board like Salomon and adopt the Red Bull model of internal content production beyond just 60 second Instagram and Facebook snippets. It not only brings in new customers through the back door but solidifies the brand they have spent decades creating. Salomon TV has been kicking out solid little mini-docs featuring their products and athletes for years that might as well be on cable TV as far as quality goes. Looking forward to this seasons episodes of Salomon TV’s ski division
“Cooler nights have us turning our thoughts toward winter and a new series of short films from Salomon TV. Over the next 6 months we will take you to Nepal, France, British Columbia, Japan, India, Kashmir, Norway, USA, Austria, and Norway.”