Ambitious goals but a generous runway to pull it off. Vail Resorts has branded it the “Epic Promise” and they have laid out some pretty lofty objectives and you best believe gonna cover their follow through like white on rice.
Here is Vail Resorts CEO Rob Katz laying it out:
There a a website dedicated to the project you should check out HERE to explore their plan. Here is a synopsis of the plan from that website:
HERE IS THE OFFICIAL MISSION STATEMENT FROM VAIL RESORTS:
As our epic promise to the planet,
we set our sights on zero.
Zero net emissions by 2030.
Zero waste to landfill by 2030.
Zero net operating impact to forests and habitat.
Zero Net Emissions by 2030
Our most significant opportunity for making a measurable impact on climate change exists within our own operations as we strive to reduce our environmental footprint. We plan to achieve zero net emissions by doubling down on energy efficiency, purchasing 100 percent renewable energy and investing in programs such as tree planting.
Zero Waste to Landfill by 2030
By improving our recycling and composting program, engaging with vendors to reduce packaging and source recyclable and compostable products, and working with our local communities to increase options for reuse and diversion, our goal is to reach a point where no waste goes to a landfill.
Zero Net Operating Impact to Forests and Habitat
To protect the beautiful environments we operate in, we are expanding our commitments to ensure the health and resilience of forests and habitats, such as planting an acre of forest for every acre of forest displaced by our operations, and expanding our partnerships with local organizations focused on the health of our forests and habitat.
Epic Promise for a Zero Footprint is who we are.
At Vail Resorts, respect for the environment is deeply embedded in our DNA, and why we have spent more than a decade looking for ways to reduce our energy use and our impact on the environment. This commitment takes our existing efforts a step further by committing to a more ambitious, comprehensive goal that will require all of us to achieve.