Anyone born before 1995 knows just how bad ski equipment can be for young kids– let along girls. Coalition Snow is here to change that with a new Kickstarter Campaign they hope will allow their company to fund a new line of skis and boards built specifically for young women.

Related: Lynsey Dyer’s Purpose Built Female Skis by SEGO Ski CO.

Started in Lake Tahoe by a group of women who wanted to the end the manufacturing practice of “shrink it and pink it,” Coalition Snow wants to provide the same top-notch technology found in most skis today and apply it to youth skis– for females.

“We’re designing the very best skis and snowboards for the next generation of women leading the charge. Why? Because #TheFutureIsFemale.” – Coalition Snow

The campaign is already approaching $30,000 of their $50,000 fundraising objective and they are just a few big donations away from crafting durable and playful skis for a burgeoning market of young girl skiers.

https://www.instagram.com/p/BR1RaUwgtXa/?taken-by=coalitionsnow

Kickstarter page here: Coalition Snow YOUth Skis & Snowboards