Related: Atomic’s 2016/2017 lineup

Winter is quickly approaching and it’s that time of year when ski companies small and large start releasing their own hype videos to promote this year’s gear. As was true last year, Atomic just released a video is heavy on skiing and light on the gear– which we like.

*Video courtesy of Atomic Skiing

Barclay Idsal is a seasoned writer and digital content producer with over a decade of experience in the ski industry, where writing and skiing rank as his two all-time favorite pastimes. A passionate advocate...