Related: Vail Refuses To Back Off Trademark Request For ‘Park City’
Since reading the letter, Thomas fired back with his own open letter to the Park City community. The letter clarifies that the municipality retains its intentions to properly vet the trademark application before moving forward. “I am disappointed with the letter,” said Mayor Thomas concerning Rock’s correspondence. He went on to say that Vail Resorts essentially “balked” at opportunities to put promises into legal language. Instead, Thomas says that Vail Resorts said ‘trust us,’ which after the hostile acquisition of Park City Mountain Resort, might seem like an unreasonable request.
“I am disappointed with the letter received from Park City Mountain Resort COO Bill Rock regarding the ski area’s unwillingness to honor their public statements by putting real commitments into a real agreement.” – Park City Mayor, Jack Thomas
The fight will likely continue as the town council files for an extension as they continue vetting the trademark request. The mayor hopes that extra time will allow for city officials and Vail Resorts to reach a reasonable solution.
The Mayor’s Full Letter
I am disappointed with the letter received from Park City Mountain Resort COO Bill Rock regarding the ski area’s unwillingness to honor their public statements by putting real commitments into a real agreement. The City Council directed our attorneys to simply convert what we heard first hand and publicly from Vail into a binding agreement. No more. No less. And Vail balked, essentially saying just ‘trust us’ and we ‘will consider’ your concerns down the road. Well that just isn’t good enough. Park City sought to simply memorialize Vail’s commitments to: 1) not oppose existing municipal and local business use of “Park City”; 2) allow third parties legal protections in the future to also use “Park City”; and 3) eliminate confusion with existing municipal and local business signage, advertising and other co-existence uses. In return, Park City would not opposed the trademark application and affirmatively allow continued national and international use of the new “Park City” brand.
Park City previously obtained an extension until July 9th, 2016 to file an opposition to the trademark application for the word mark “Park City” by VR CPC Holdings, Inc. (“Vail Resorts”). The City intends to file for another 60 day extension this week. I hope the additional time allows both side to continue to work towards a reasonable solution. However, the City will continue to prepare its formal opposition to the application. This narrowing of the mark from “Park City Mountain Resort “ to “Park City” is a new brand for a new product which culminated from combining two previously distinct ski resorts, and everyone knows it. If progress does not continue towards an agreement, I intend to ask the City Council at the July 28th City Council meeting whether the City should continue talks regarding potential collaborative projects in the Lower Park Avenue Redevelopment Area and ski resort planning projects including the Park City Mountain Resort/Vail Master Plan. Park City previously had entered into a Letter of Intent with the prior owners of the Park City Mountain Resort regarding the possible contribution of RDA funds in potential projects involving parking, transportation and affordable housing.
The draft agreement proposed by Park City can be viewed at www.parkcity.org
Mayor Jack Thomas