“Our brand is focused on debunking the lazy stoner stereotype and Tanner has been poking holes in that misconception for decades.”
If you haven’t heard, Tanner Hall isn’t shy about his marijuana intake and now he has a new sponsor that caters to his preferences when getting heady in the woods:
“Black Rock Originals, the cannabis industry’s premier brand for cannabis adventurers, is pleased to announce the sponsorship of legendary professional skier Tanner Hall. This partnership represents the first official relationship between an active professional athlete and a cannabis company.”
We have profiled this company’s products in the past, but this marks their first athlete endorsement:
“Hall had been seeking the right brand to partner with for a pro model smoking kit, and the time has finally come. “There’s so many smokers in skiing and snowboarding, they finally can have brand they can identify with, you know that actually wants to work with athletes” says Tanner, a freeskiing pioneer and 7-time X-Games gold medalist who’s has been using cannabis to fuel his success for years. After countless brutal injuries, Hall has opted out of traditional painkillers for the more natural alternative, incorporating cannabis into his skiing, training and recovery regimens.”
If you are interested in your own SKIBOSS kit they retail for $14.95 and can be purchased HERE.