We have all seen them but only recently has “Lumbersexual” entered the national vocabulary. You may have noticed them window shopping for Stihl’s or looking rugged on the bus but have you ever asked how they stay hydrated? Well it turns out they all drink Lumbersexual Scotch Ale beer morning, noon and night and The Great Northern Brewing Company in Whitefish, Montana is making bank. But you don’t have to drool over Filson catalogs and stress over which your boots not looking authentically broken in to enjoy this “Tasty new elixir”, just head on down Central Ave in Whitefish and grab a glass….its is said to add girth to your beard after 16 fluid ounces.

“He gazes out over the vast urban landscape he calls home and sighs. Bending over to tie his RedWing boot’s shoelace he thinks of what might have been. He should’ve followed Jennifer out to Montana that cool fall day. But alas, all he has left are his plaid shirts and struggling beard. Standing up and adjusting his man purse, he continues on. His lunch isn’t going to post itself on Instagram. He is the Lumbersexual.”Screen shot 2015-12-18 at 8.50.12 AM

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