High peaks, lofty prices as skiing prices out middle class
By: Rob Lovitt of CNBC
“Coupled with lift tickets that can top $100 per day and clothing and equipment that can cost thousands, it’s not surprising that both the industry and its fans are concerned about the sports’ long-term viability for those of more modest means.”
- 54% of skiers have households earning of more than $100,000
- The average weekend lift-ticket price last season was $85.52
- The median age on the slopes was 38, compared to 34 a decade ago
- A season pass to Bogus Basin was $229 earlier this year. 2.5 hours away in Sun Valley a day tickets during peak periods are $105.
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