Squaw Valley and Alpine Meadows CEO was injured yesterday in a Skydiving accident. Wirth, 50, was skydiving alone when he hurt his arm in a hard landing.
“In the summer of August 2010, Wirth was appointed the President and CEO of Squaw Valley ski resort. He replaced former CEO Nancy Cushing, who was exited from the position after 16 years as President and CEO. Until Wirth took over, Squaw Valley had always been under the direction of the Cushing family after the ski resort was originally founded by Wayne Poulsen in the 1940s and later owned by Nancy’s late husband, Alex Cushing.
Under Wirth’s direction as CEO, the company underwent a $70 million upgrade. Changes included vastly improved mountain design and infrastructure, renovations to culinary, base area facilities, lodging and common areas and were funded by KSL Capital Partners, which bought Squaw in November of 2010. Improvements have also included much-needed alterations to the customer experience. According to Wirth, “Squaw Valley moved from the bottom 20 percent of ski resorts into the top 20 percent over the year” for customer service satisfaction.
In September of 2011, it was announced that Alpine Meadows Ski Resort and nearby Squaw Valley would merge to offer a combined ticket pass to customers. Wirth led the acquisition of Alpine Meadows and is now the President and CEO of both resorts.
Squaw Valley USA, north of Lake Tahoe in California, was home to the 1960 Winter Olympics and combined with Alpine Meadows offers over 6000 acres of skiable terrain for visitors.
Wirth is featured on the March 8, 2013 episode of Undercover Boss, where he goes undercover at his Squaw Valley and Alpine Meadows ski resorts” – wikipedia.org