This ad from Backcountry.com is just about as good as an ad can get.
This is Backcountry. Here, blood meets rock, sweat meets trail, and the well-worn path to a routine existence reaches its terminus. This is an invitation to feed your wanderlust, to rediscover the spark inside you and feel the strain of your muscles against the forces of nature. Every second is about action—it’s gas and a match fed to grit and determination. Take a glimpse, and then take another — we get it, and this is what we call #goatworthy.